When it comes to the first step in the LinkedIn company page, it is essential to ensure that all key team members know what LinkedIn is, why it\u2019s important, and why it\u2019s vital to the company.<\/span><\/p>\n The key is getting these employees on board and believing in LinkedIn. They need to understand what it is, how to use it, and who it is for.<\/span><\/p>\n It\u2019s not enough to have been on LinkedIn for two or five or ten or fifteen years if you aren\u2019t checking in regularly and engaging on the platform. It must be part of your regular working life.<\/span><\/p>\n You must be active, not passive.<\/span><\/p>\n For me, I\u2019m on it 24 hours a day, seven days a week. Why? I\u2019m networking. That\u2019s what LinkedIn is about. It\u2019s one gigantic online networking event.<\/span><\/p>\n So, you need to be present and visible – sharing content, interacting with others\u2019 posts, and engaging in chats that help you connect and be recognized.<\/span><\/p>\n Unfortunately, most companies are not doing that. They have no idea how to use the LinkedIn platform. They aren\u2019t posting consistent, valuable content for colleagues, partners, and future business partners & customers. And they aren\u2019t responding to interesting posts by others. Thus, they fail to unlock LinkedIn\u2019s full potential.<\/span><\/p>\n That\u2019s why key team members in your company need to be educated about LinkedIn:<\/span><\/p>\n Make your key team members aware of this, and they will better understand LinkedIn and use it to benefit themselves, the company, potential business partners, and future clients\/customers.<\/span><\/p>\n That\u2019s the very first step in unlocking LinkedIn\u2019s potential. In this way, everybody wins.<\/span><\/p>\n[\/vc_column_text][\/toggle][toggle color=”Default” title=”2. Create a strategy. Company and personal strategy are different. Map out target audience, SWOT, topics that your audience want to hear etc.”][vc_column_text]\u201cPlan the work and work the plan,\u201d the saying goes. Thus, the second step to creating your company page is to create a solid strategy.<\/span><\/p>\n To do that, you need to determine your company’s purpose on LinkedIn. Is it brand building? Brand awareness? Is it recruitment?<\/span><\/p>\n Once you are sure of the purpose, it\u2019s time to map out your ideal customers, what region to focus on, industry verticals, target company size, etc., and find out what the pain points are for these companies. A quick FYI, for sales leads on LinkedIn, you\u2019re better off creating a personal page.<\/span><\/p>\n Narrow all that information down and creating content on LinkedIn will be easier and more effective. Mapping a solid strategy also keeps the LinkedIn purpose clear and your company\u2019s key team members on the same page.<\/span><\/p>\n Bear in mind that not everybody on LinkedIn is a potential customer. You need to zero in on those individuals and companies that might be. It takes time. So does creating a solid LinkedIn strategy.<\/span><\/p>\n Take the time. In the long run, you\u2019ll spend less time sifting through dead leads, and spend more time cultivating fruitful partnerships.<\/span><\/p>\n That\u2019s the gainful way of using LinkedIn.<\/span>[\/vc_column_text][\/toggle][\/toggles][vc_column_text]\n First step takes about 1 or 2 months. <\/strong><\/span><\/p>\n[\/vc_column_text][image_with_animation image_url=”1011″ animation=”Fade In” hover_animation=”none” alignment=”center” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][image_with_animation image_url=”1013″ animation=”Fade In” hover_animation=”none” alignment=”center” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”Small Line” line_alignment=”center” line_thickness=”3″ divider_color=”extra-color-gradient-1″ animate=”yes” custom_height=”30″ custom_line_width=”120″ delay=”100″][vc_column_text]\n Steb 2 takes about 2-3 months.<\/strong><\/span><\/p>\n[\/vc_column_text][image_with_animation image_url=”1003″ animation=”Fade In” hover_animation=”none” alignment=”center” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][image_with_animation image_url=”1005″ animation=”Fade In” hover_animation=”none” alignment=”center” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][image_with_animation image_url=”1007″ animation=”Fade In” hover_animation=”none” alignment=”center” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”Small Line” line_alignment=”center” line_thickness=”3″ divider_color=”extra-color-gradient-1″ animate=”yes” custom_height=”30″ custom_line_width=”120″ delay=”100″][vc_column_text]\n\n
Step 2<\/h2>\n[\/vc_column_text][divider line_type=”Small Line” line_alignment=”center” line_thickness=”3″ divider_color=”extra-color-gradient-1″ animate=”yes” custom_height=”30″ custom_line_width=”120″ delay=”100″][nectar_horizontal_list_item columns=”3″ column_layout_using_3_columns=”even” col_1_text_align=”center” col_2_text_align=”center” col_3_text_align=”center” col_1_text_element=”h5″ col_2_text_element=”h5″ col_3_text_element=”h5″ font_family=”h6″ hover_effect=”full_border” hover_color=”accent-color” border_radius=”none” icon_family=”none” icon_size=”regular” col_1_content=”1. Profile makeover, own your narrative.” col_2_content=”2. Content plan for 2-3 months.” col_3_content=”3. Show others what you do best and share.”][vc_column_text]\n
Step 3<\/h2>\n[\/vc_column_text][divider line_type=”Small Line” line_alignment=”center” line_thickness=”3″ divider_color=”extra-color-gradient-1″ animate=”yes” custom_height=”30″ custom_line_width=”120″ delay=”100″][nectar_horizontal_list_item columns=”3″ column_layout_using_3_columns=”even” col_1_text_align=”center” col_2_text_align=”center” col_3_text_align=”center” col_1_text_element=”h5″ col_2_text_element=”h5″ col_3_text_element=”h5″ font_family=”h6″ hover_effect=”full_border” hover_color=”accent-color” border_radius=”none” icon_family=”none” icon_size=”regular” col_1_content=”1. Regular posting, min 1 a week. If personal account 3-4 comments per day and adding five people.” col_2_content=”2. Involve your people also, so that they comment and share your posts.” col_3_content=”3. Personal pages, daily commenting, adding people and creating value.”][image_with_animation image_url=”1009″ animation=”Fade In” hover_animation=”none” alignment=”center” img_link_large=”yes” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][divider line_type=”No Line” custom_height=”25px” custom_height_tablet=”5px” custom_height_phone=”5px”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f2f2f2″ scene_position=”center” top_padding=”3%” bottom_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” id=”contact” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” top_margin_phone=”30px” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\n
Get in touch<\/h2>\n[\/vc_column_text][divider line_type=”No Line” custom_height=”25″ custom_height_tablet=”15″ custom_height_phone=”10″][vc_column_text el_class=”text-under-headline”]Palo Alto Club
\nTelliskivi 60A
\n10412 Tallinn
\nESTONIA<\/p>\n